E-commerce for baby textile, toy and mother-and-baby brands
Parents look at safety first. We build a Shopify store that shows material and safety information clearly and can be browsed by age, then use ads to reach the right families.
Industry Infra
Mother and Baby
What does a good mother and baby website do?
A mother and baby store is made up of browsing by age group, material and safety information, a size guide and a gift registry. Toys must carry CE marking and an age warning; promoting infant formula is prohibited.
Who it's for, and the rules we follow
The mother and baby businesses we work with, which service we offer each one and the rules we follow there. We never offer a service the law does not allow.
Baby textiles
Website: We offer itAds: We offer itSocial media: Not recommendedFabric and dye safety claims must be documented.
Toy sellers
Website: We offer itAds: We offer itSocial media: Not recommendedCE marking and an age warning are mandatory.
Baby care products
Website: We offer itAds: LimitedSocial media: Not recommendedPromoting infant formula is prohibited; care products are subject to cosmetics rules.
Our recommended strategy
How we'd grow this business
Each step builds on the one before. You don't have to take them all at once: with the free report we pick together the step that pays off most for you.
- 01
WyvBrain
Starting point
Where do your competitors show up, how fast is your site, what do their ads say? We start from this free report, not from guesses.
- Site speed and Google visibility check
- Competitors' live ads
- A priority list made for you
- 02
WyvWeb
Trust
Browsing by age group, material and safety information, size guide and gift registry.
- Browse by age group
- Safety and material information
- Gift registry
- 03
WyvAds
Demand
Product ads for parents on Meta and Google; infant formula is not promoted.
- Audience, budget and campaign setup
- Daily monitoring, weak ads cut early
- Monthly spend and results report
What goes into your website
Browse by age group
Safety and material information
Gift registry
Size guide
Common questions
Which services do you offer for mother and baby?
We build websites for every kind of mother and baby business. We manage ads (Meta, Google, TikTok) for all of them. We don't prepare social media content in this sector. Every project starts with a free WyvBrain analysis.
What should a mother and baby website include?
Browse by age group, Safety and material information, Gift registry, Size guide. All of it loads fast on mobile and can be updated from your panel.
How soon can my site go live?
If you start from one of our showcase designs, your site is queued within 72 hours. For a custom design, the timeline is set with the scope on the first call.