Yiğit CENGİZ
WyvUP
Updated:
2 min read
Someone looking for a glass balcony usually wants to know two things: "Which system will work for my balcony?" and "How much will it cost?" Your site's job is to answer those two questions as far as possible before anyone has to pick up the phone. Here are the seven things we have found a site must have while working with glass balcony and pergola companies in İzmir.
1. Photos of your own work
The manufacturer's catalogue images or stock photos look the same on every company's site. What convinces visitors is the glass you have installed. Use photos of your own installations, even if they were taken on a phone; they can be edited to the same light and colour. Every photo on the Ecem Cam Balkon site shows the company's own work; all we did was edit them.
2. The difference between systems, at a glance
Guillotine, sliding, folding, winter garden... Customers often don't know how these systems differ, and you have to explain it from scratch on the phone. A simple comparison table that shows the systems side by side (how they open, heat insulation, how easy they are to clean, which type of balcony they suit) shortens that conversation.
3. Before and after
The quickest way to explain what a glass balcony does is to show the same balcony without glass and with glass. A before-and-after image with a slider says more than a long text.
4. Pages for the cities you serve
Instead of a single "areas we serve" list, separate pages for each city or district you work in, showing the work you have done there, are more useful. Then someone searching for "Bornova cam balkon" or "Manisa cam balkon" (glass balcony in Bornova or Manisa) has a real page to be shown.
5. A contact route that carries the measurements
A generic contact form leaves customers having to explain everything all over again. If the system the visitor chose and the approximate size are already written into the WhatsApp message, the first conversation starts far more productively.
6. An explanation of what affects the price
It isn't always possible to give an exact price; the area in square metres, the system, the glass thickness and the profile colour all change it. But writing these out openly gives an honest first answer to "how much is it?" and makes it easier for visitors to trust you.
7. The same details as your Google Business Profile
The address, phone number and opening hours on your site should match your Google Business Profile exactly. If you are struggling to show up on the map, see the post where we explain the possible reasons.
In short
A good glass balcony site answers the customer's questions before they pick up the phone: which system, what it looks like, who you have done it for, how to get in touch. You can see what we build for this industry on our glass balcony page.
Frequently asked questions
Should I publish a price list on my site?
For most companies it is better to write out what affects the price and give a sample range rather than a fixed list. Since the exact price depends on the size and the system, it is given after a site visit.
My photos were taken on a phone. Is that enough?
Usually, yes. Real photos of your work with edited light and colour build more trust than stock images.
Do I need a separate page for every city?
For the areas where you really work, yes. Pages where only the city name has been changed, showing no work in that area, add nothing for visitors or for Google.
Cover photo: Kyan Tijhuis / Unsplash
