Record credits
Each card flips to show tempo, meter, tuning and the root note in hertz.
Concept · Alternative rock band
Kızıl Gürültü
Scroll sideways through six records, play the songs, and flip a cover to read its sound credits.
What we did
Band sites are often a bio, a streaming link and an old tour list. We tested a site where the discography is the navigation and the band's name is explained as a measurable sound.
- Band site
- Record tunnel
- Sound credit cards
- Tour table
ConceptA fictional brand we designed end to end to test an idea. Not a client project; every feature on it works and you can open it live.
- Type
- Design concept · fictional brand
- Sector
- Alternative rock band
- Year
- 2026
- Status
- Open to inspect live
Signature
Six records, one tunnel.
The concept's records and their sound credits, in the order they pass through the tunnel. Example content of the concept.
- 01Love the StaticEP · 2017 · 152 BPM · E minor
- 02Heavy WaterLP · 2019 · 96 BPM · G minor
- 03No IslandLP · 2021 · 84 BPM · D minor
- 04Sixteen Inches of SnowLP · 2023 · 108 BPM · A minor
- 05Echo RoomLive · 2024 · 122 BPM · B minor
- 06Low FrequencyLP · 2026 · 76 BPM · F minor
The big idea
A tunnel of records
Scrolling down moves a tunnel of album cards sideways, and whichever record is in the tunnel plays. A music staff at the bottom acts as the progress bar: each note's height is that record's key.
Manifesto with a chart
The name 'red noise' is explained with a chart against white noise, losing six decibels per octave.
Band and gear table
Five members are listed with instrument, amp, tuning and the year they joined.
Tour schedule
The concept presents nine dates in three countries, with capacity, support act and ticket status.
How we did it
Step by step.
- 01
The discography is the menu
The records are not in a grid; they pass through a tunnel as you scroll. The staff at the bottom marks where each record sits and, by the height of its note, which key it is in.
- 02
The back of the cover
Each card flips to a page of sound credits: tempo, meter, key, tuning, root frequency and a waveform drawn from the energy value. The card says the figures are example data.
- 03
One record up close
Inside the tunnel, one record opens wider: its meter is explained in one sentence, its lyrics run large over a looping clip.
- 04
A tour you can read
The tour is a plain table: date, city, venue, capacity, support act, ticket and status, with sold-out dates marked.
- 05
A name that can be measured
The manifesto explains the name as a signal: a chart shows red noise dropping six decibels per octave next to flat white noise.
Why we did it this way
A band's site is listened to before it is read.
TypicalBand sites often show records as a grid of covers with a streaming link.
HereMoving through the records is the site's navigation, and the record in view plays.
TypicalTechnical details of a record rarely make it onto the site.
HereEvery cover has tempo, meter, tuning and root frequency on its back.
TypicalThe story behind a band's name usually sits inside a long biography.
HereThe name is explained with a chart, as a sound that can be measured.
The result
Open to inspect live
- 6Records in the tunnel
- 57Songs in the track lists
- 6Song previews
- 9Dates in the tour table
- Vertical scroll translated into horizontal movement
- Song previews played with HTML audio
- Waveform drawn from each track's energy value
- Lenis smooth scrolling
Counts are of what is on the concept site; they are not measurements.
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