Concept · Medical aesthetics clinic

Aurora

Learn which skin layer each treatment reaches, then request a doctor's assessment in four steps.

What we did

Aesthetic clinics in Turkey may not advertise with prices, before-and-after photos or promised results. We tested a site that informs instead of selling: it explains devices and skin layers and leaves the decision to the doctor.

Clinic information site
Device and skin layer section
Four-step appointment
Legal texts on one page

ConceptA fictional brand we designed end to end to test an idea. Not a client project; every feature on it works and you can open it live.

Type: Design concept · fictional brand
Sector: Medical aesthetics clinic
Year: 2026
Status: Open to inspect live

Signature

Which layer each device reaches

Sample information text from the concept; the doctor decides which device is suitable.

01IPLEpidermis
02Fractional laserEpidermis and upper dermis
03RadiofrequencyDermis
04MicroneedlingDermis
05HIFUDeep dermis and SMAS
06CryolipolysisHypodermis

The big idea

Device-to-layer cross section

Scroll or pick a device such as IPL, radiofrequency or HIFU, and a skin cross section shows the depth it reaches. A timeline explains what happens in the first 72 hours, weeks 1–4 and weeks 4–12.

Three treatment paths

Regenerative face, body contouring and laser are described by session length and recovery time, not by price.

Layers under the cursor

Moving the cursor over the skin reveals the epidermis, dermis and hypodermis below, with the treatments that work on each.

Four-step appointment

Choose a treatment, a doctor, a date and time, then leave contact details; health data has its own consent box.

Plain compliance notes

The site states that it shows no patient photos, prices or campaigns and that results vary by person.

How we did it

Step by step.

01
A background that becomes tissue
The soft light behind the page turns into a cell network as you scroll. Over it, three cards explain the order of care: first listening, then a measured treatment, then follow-up.
02
Three paths without prices
Regenerative face, body contouring and laser each get a card with session length, time until normal daily life and who performs it. Each card ends with a note that the plan is made at the doctor's assessment.
03
What each device feels like
Six devices are listed next to a skin cross section. Choosing one shows the depth it reaches, how it feels and how long recovery takes, followed by a three-stage timeline.
04
Layers under the cursor
A skin surface marked as an information graphic, not a patient image. Moving the cursor reveals the epidermis, dermis and hypodermis, and which treatments work on each.
05
An appointment request in four steps
Treatment, specialist, date and time, then contact details. Health data has its own consent box, and the form says the request is confirmed by phone before anything is charged.

Why we did it this way

A clinic that may not promise results has to explain the treatment instead.

Visuals

TypicalTelling the story with comparison photos

HereA skin cross section and surface, both marked as information graphics

Treatments

TypicalTreatment names listed with campaign prices

HereSession length, return to daily life and who performs it, without prices

Appointment

TypicalA single form asking for a name and phone number

HereFour steps, with a separate consent box for health data

The result

Open to inspect live

6Devices shown on the skin cross section
3Treatment paths described without prices
3Stages on the recovery timeline
4Steps in the appointment form

three.js fragment shader background that turns from a fluid into a cell network on scroll
Cursor-reactive ripples in the shader
GSAP ScrollTrigger
Poster image fallback when WebGL is unavailable

Counts are of what is on the concept site; they are not measurements.

Open the concept Use it as a theme