Concept · Architectural lighting e-commerce

Luxora

Light up a room, pick fixtures from inside it, enter a length and see the price right away.

What we did

Buying architectural lighting online is guesswork: you can't see the light, and linear profiles are priced by the meter. We tested a store where the visitor sees the light in a room first and the price follows length, color temperature and driver.

Lighting store
Shop from the room
Made-to-measure pricing
Technical pages for architects

ConceptA fictional brand we designed end to end to test an idea. Not a client project; every feature on it works and you can open it live.

Type: Design concept · fictional brand
Sector: Architectural lighting e-commerce
Year: 2026
Status: Open to inspect live

Signature

The same room before and after the light

The short film from the concept, shot in a sample room.

1Same frame
2Same furniture
3The only difference: the fixture is on

The big idea

Shop from the room

As you scroll, light fills a room and points appear on each fixture. Tapping a point opens the product; changing Kelvin, color and brightness changes the same room.

Made-to-measure configurator

Choose profile type, length, color temperature, driver and body color; power and total update live, with discounts above 4 m and 6 m.

RGB scenes

One room is shown in several lighting scenes, such as a warm 2700 K evening or an amber sleep scene without blue light.

Energy calculator

Enter total length and daily hours to compare yearly cost with halogen and see the savings.

Files for architects

IES and DWG files download without an account, and architects can request a free sample box.

How we did it

Step by step.

01
Points of light in three rooms
A living room, a bedroom and a hallway are shown dark, then lit. Each point of light opens its product with the quantity used in that room and the price.
02
One frame, six scenes
The same space is shown in six scenes, each with a time of day and one sentence on what the light changes. Colour, saturation and brightness can also be adjusted by hand.
03
A fixture you can turn
Instead of a product photo, the fixture can be turned on screen. Its light colour changes with the selected colour temperature, and its measurements and price sit beside it.
04
Price follows the length
Profile type, length from 1 to 10 metres, colour temperature, driver and body colour are chosen in order. The required driver power and the total update together, with lower unit prices above 4 and 6 metres.
05
Power per metre, side by side
Bars compare the power drawn per metre by a halogen strip, an older LED and the concept's 24 V profile. Total length and daily hours set the yearly consumption, and a note says which tariff the sum uses.