Concept · Photo studio

Kontakt

See the same scene through five lenses from 24 to 100 mm, then read prices and book a shoot.

What we did

Photo studio clients rarely know what a lens choice changes or how many photos they will receive. We tested a site that shows the difference on screen and explains delivery, from 400 frames down to 24 files.

Studio site
Lens simulator
Price bands
Booking form

ConceptA fictional brand we designed end to end to test an idea. Not a client project; every feature on it works and you can open it live.

Type: Design concept · fictional brand
Sector: Photo studio
Year: 2026
Status: Open to inspect live

Signature

What does focal length change?

The same scene through the concept's five lenses, with the site's own notes.

**24 mm**Slight stretching at the edges · the space reads

**35 mm**Very low distortion · background still recognizable

**50 mm**Zero distortion · the background melts away

**85 mm**Background pulls forward · completely abstract

**100 mm macro**Flat field · just the subject

The big idea

Viewfinder mode

The page opens on a 3D lens; scrolling dives into it and the viewfinder switches between 24, 35, 50, 85 and 100 mm. Distortion, background blur and aperture change with each lens.

Three lighting setups

Fashion, product and architecture projects each list the lens, the light and the publishing permission date.

Raw to delivery slider

Drag to compare the raw frame with the delivered file and see what each retouch level costs.

From 400 to 24

The selection process is shown step by step, from the shoot day to the final 24 files.

Price bands with usage rights

Portrait, product and corporate shoots each list a price range and exactly which usage is included.

How we did it

Step by step.

01
Five lenses, one scene
The same studio scene changes from 24 to 100 mm as you scroll. Each lens names its use, distortion and background, and a table below lists all five.
02
Each project in its own light
Fashion, product and architecture each get a short film, the lenses and lights used, and a permission line under the frame.
03
A strip of nine frames
In the gallery the scroll turns sideways. Every frame is labelled with its lens and aperture.
04
From raw frame to delivery
A slider compares the raw file with the delivered one, next to three retouch levels and their prices per frame.
05
From 400 to 24
Selection is shown in five steps, and each of the three price bands lists the usage rights it includes.